ASN Bank, formerly De Volksbank, automated its appointment system, integrating with Microsoft products to optimize advisor efficiency and improve the customer booking experience
An advanced and seamlessly integrated appointment system is a minimum requirement for banks and financial service providers. Customers, at the very least, anticipate the ability to schedule appointments conveniently through a web-based service or various omnichannel messaging platforms. Given the limited differentiation perceived by customers among Financial Service Providers (FSPs), the adoption of efficient management tools becomes crucial for both customer retention and acquisition. This case study delves into the appointments application developed specifically for ASN Bank, aiming to integrate and optimize their appointment-taking capabilities.
ASN Bank, a prominent financial services provider in the Netherlands, operates as a multi-brand bank with a substantial customer base spread across four brands. In order to facilitate the sale of various products such as mortgages, loans, and insurance, customers often need to schedule appointments with advisors. Traditionally, this process involved calling the bank and coordinating availability between customers and advisors.
90%
NPS for appointments
470
hours per adviser, per year saved
30%
increase in no. of appointments booked
The CHALLENGE
Optimized Efficiency
The objective was to develop a new appointments system that seamlessly integrated with Microsoft Teams and Outlook, providing a fully automated front-end experience. The goal was to enable customers to log into their accounts and effortlessly book appointments with, for instance, a mortgage advisor at the most suitable branch and convenient time. Moreover, the solution aimed to optimize advisor efficiency by addressing the issue of unnecessary travel between multiple branches for each appointment (Location Management).
Key Requirements
A DYNAMIC APPROACH
Establishing a Solution
We created an appointments application with built-in location management functionality, maximizing advisor efficiency. This feature allowed advisors to specify their location at any given time, ensuring that appointments were scheduled accordingly, thereby saving significant travel time.
Once an advisor specified their location and availability, the system presented this information to potential customers during the booking process. By considering the customer’s entered location and identifying the most suitable advisor based on their role and whereabouts, the system facilitated seamless appointment scheduling.
We seamlessly integrated the solution with Microsoft Outlook and Teams, automating the process of sending confirmation emails to both the advisor and customer. Human intervention was only required in cases where post-booking changes were necessary. Additionally, customers could conveniently view and make changes to their appointments through their online banking app or web service.
WORKING TOGETHER TO FIND A SOLUTION
Identifying the challenge
Initial considerations
Delivered results
DELIVERY
A phased approach
Proven methodologies, enterprise-grade delivery, and ongoing partnership. Turpis mollis molestie libero duis. Sociis enim et pretium mus iaculis ac augue diam et. Enim aenean adipiscing elementum auctor faucibus non.
Results achieved
Real Results Delivered
90%
NPS for appointments booked
470
hours per adviser, per year saved
30%
increase in no. of appointments booked
Integration
Successful integration of both Microsoft Teams and Outlook enabling an automated end-to-end booking process. Users can select available time slots, send meeting invitations, and receive automatic confirmations, all within their preferred Microsoft applications. This reduces manual effort, minimizes errors, and saves time for both the users and the service providers.
Customer Satisfaction
The Net Promoter Score (NPS) for appointments booked experienced a significant improvement, increasing from 72% to 90%. This rise in customer satisfaction indicates a higher likelihood of repeat business and referrals, highlighting the positive impact of enhanced customer experiences on business outcomes.
Advisor Efficiency
The legacy system allocated a fixed 30-minute window in addition to the appointment itself, accounting for travel time and note-taking after meetings. However, with the implementation of location management services, this allocated time became unnecessary. As a result, advisors were able to save two hours per day, previously spent on non-essential activities, allowing them to focus more effectively on their core responsibilities.
Location Management
The system can use the data gathered from user preferences or advisor recommendations to tailor booking options based on the user’s desired location or geographic preferences.
“Leading with integrity and openness, powered by AI”
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John Smith
CEO, De Volksbank
“Leading with integrity and openness, powered by AI”
Lorem ipsum dolor sit amet consectetur. Lectus nulla lectus venenatis ac netus. Est ac viverra vel amet elit posuere sagittis elit. Donec id porttitor augue blandit. Massa tellus convallis interdum nec odio amet sed. Morbi quam purus elit risus nec tortor tincidunt sit quis. Tellus facilisi tempus id accumsan id arcu ac massa venenatis. Commodo aliquet erat commodo porttitor faucibus consectetur rutrum amet. Facilisis arcu volutpat consectetur nunc diam. Nam ut nisl ut feugiat semper. Aliquam at nibh ut est facilisi habitant. Orci cras mi tincidunt elit venenatis convallis gravida ridiculus.
John Smith
CEO, De Volksbank
